STRATEGIC MARKET ANALYSIS AND STRATEGIC GROWTH PLANNING
Without a complete and comprehensive understanding of your Trade Area and your customers, who they are, where they are, and how to capture their attention, you cannot make an intelligent real estate decisions to optimize your ROI and grow your success. We analyze markets using extensive data-mining, socio-demographic mapping, consumer profiling and predictive analytical modeling, to find the precise locations, within each market, where you and your ideal customers will find one another. Below we outline a few of the techniques we use to gain that deeper understanding.
Trade Area: Delineation and Analysis - Your Trade Area is the functional geographic space in which you and your customers will interact. Without Trade Area delineation and analysis you cannot measure and evaluate the key criteria that will contribute to a successful location.
Psychographic Profiling, Consumer Profiling and Segmentation - For more than 30 years statisticians and data marketing companies have been analyzing minute details of consumer preferences, habits, attitudes and behaviors for the purpose of predicting actions and reactions. Cross referencing the profiles of the segments with your products and service identifies your most likely customer types, by segments, and provides valuable insight into their product and media preferences as well as their lifestyle and behavior patterns. Applying this information allows you to pinpoint the locations to target your highest potential customers with your marketing resources and to structure your product or service offerings for maximum results.
Market Potential Indexing and Spending Potential Indexing - Pinpoint’s database output includes unique insights into the supply versus demand status of the Trade Area at the local and national level. Market Potential Indexes (MPI) measure the current status of supply versus demand for your business products in your Trade Area. These metrics provide invaluable information about the market size (demand) for product and service categories and whether the demand is undersupplied or saturated by oversupply. The Spending Potential Indexes compare spending in your Trade Area for products or services against the national average. This insight is invaluable to the analysis of a new location, product potential, or re-location of an existing facility.
Predictive Analytics - . By mining all types of economic, industry and consumer data in your, existing or potential, Trade Areas, and those of your competition, we discover the key criteria of the market environment and physical location characteristics that will contribute the most to the success of your business. Through the use of Suitability Analysis we identify those specific locations within any market where your potential sales.are maximized.
Locations for Success / Growth Planning - Using our extensive databases we apply computerized mapping techniques to locate geographic areas that most closely fit our predictive analytical models. The mapping engine analyzes any defined geographic area, from an individual address to the entire metropolitan market, to Pinpoint locations and rank them according to data soecufucakky relevant to your success. The results will clearly identify locations within any market that most closely duplicate the benchmarks and thresholds established by the models. By applying this GIS mapping technique we can visually locate, identify and rank locations to optimize results for your business and your expansion strategy.